Google uses Core Web Vitals to determine what type of experience visitors get when they land on your page. If your website loads slowly, has an unresponsive design, or lacks a secure connection, your content will not meet these guidelines. The basic principles state your website content should be accurate, easy to access, and user-friendly. Search engines, such as Google, give preference to websites that meet their webmaster guidelines. Examples here include improving site load time, checking robot.txt files, and making redirects work properly.Įssentially, it’s the process of ensuring your website can be seen, crawled, and ranked by search engines. Technical SEO is an area of SEO that covers optimizations that improve search engine ranking by making your site easier for search engines to crawl. This post dives deep into technical SEO and how you can use it to increase organic traffic, show up in search, and improve your overall site experience. There are so many things to consider, from on-page SEO to off-page SEO, copy, content, and even technical SEO.Ī truly effective SEO strategy includes all of these strategies plus regular optimization to ensure consistent returns. Of course, mastering SEO is no easy task. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. And only 0.78% of these searchers click results on the second page of Google. ![]() ![]() There are over 3.5 billion Google searches every day. Do you know if your website is performing as well as it could be?Īre you confident in the technical health of your site?
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